Farm : Finca Florencia
Varietals: Typica, Bourbon & Lempira
Processing: Fully washed & dried on patios
Altitude: 1640 mètres
Owner: Isaura Martinez
Region: La Paz
Tasting notes: Cherry, chocolate, caramel, with a medium body
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AN UNEXPECTED INHERITANCE
Doña Isaura’s father used to produce and export coffee. In fact, he worked by himself and his name became a sort of byword for hard work and steadfastness. Finca Florencia lies across prime coffee growing land near the town of Florida de Opatoro. Isaura’s father purchased it form a neighbor and he simply named it after its previous owner.
When their father passed away, Doña Isaura’s brother inherited the land; however, he also passed on not long after his father, leaving the two sisters in charge of the whole coffee operation.
A STEEP LEARNING CURVE
One can only imagine what a difficult predicament this was to be for Doña Isaura and her sister. When they were growing up, women from rural regions in Honduras very rarely received much education, and they tended to be very removed from the agricultural management of their fathers’ farms. Unsurprisingly, the two sisters struggled a great deal to keep the pieces together. However, eventually, by working together with their family and with neighbours, they managed to save 35 hectares of the beautiful coffee estate that composes Finca Florencia today and have made the farm a great success.
With the same hard work and perseverance as her father, Doña Isaura has managed to make a name for the farm, even winning regional coffee competitions.
IN GOOD STEAD
Doña Isaura has great hopes for the farm’s future and is making every effort to continue improving the
farm’s practices. Her main goal is to leave a legacy of high quality future and a well managed farm for the
future. This is why:
-very few chemical fertilisers, and no herbicides or pesticides are used on the farm.
-coffee is selectively hand harvested, with only the
ripest cherries being picked.
-processing practices are admittedly ‘rustic’ at the farm’s wet mill but quality is the focus of everone’s attention.
Oh, and also...she’s making sure the women in her family are learning the skills they need to run a
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